Abused By Illusions

Sunday, November 14, 2004

Interview with Frank Luntz

This is a very interesting interview with a consultant that corporations and political parties are hiring to assist in the manipulation of their target audiences/consumers/voters.

A corporate consultant, pollster and political consultant to Republicans, Luntz's specialty is testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate. In this interview, he explains what it takes to communicate a message effectively, shares some of the advice that he gives clients, and explains why his testing and field research seeks words that move people to act on an emotional level: "It's all emotion. But there's nothing wrong with emotion

Read the full article here!

Posted by CIAbramson at 4:24 AM