Below is an exceprt from an excellent essay by Manual Valenzuela on how the media manipulaltes and manufactures reality in whole cloth. It is highly recommended read. The full article is available at Mr. Valenzuela's site at
http://www.valenzuelasveritas.blogspot.com/.
The Keepers at the Gate are the creators of reality, of news and opinion, those that filter and whitewash and erase from memory, those whose job it is to distract and sensationalize and manage culture. It is they who possess the responsibility of altering mass thought and opinion in favor of the Establishment, pushing the goals of the few into the homes of the many. A nation that has been weaned away from the liberating mechanisms of knowledge and reason and free thinking must depend on the opinions it hears and the images it sees to create its own reality. Pushed away from and trained to detest reading, getting news only by watching television, trained to absorb the views of pundits and talking heads whose opinion always favors the interests of the elite, America’s population is robbed of divergent and diverse views, failing to grasp the dissenting opinions and debate needed for brains to analytically synthesize all angles of a story.
Instead, a population conditioned to have the attention span of ten second sound bites has been manipulated to hear the repetitive slogans and cheers and talking points emanated by the talking heads seen on television. Through repetition of catchphrases and words the opinion of the masses is generated, creating a consensus of mass appeal the easier to dictate the direction of the nation. In such a way, since 9/11, the corporate media, in partnership with the Bush administration, has methodically managed the “war on terror” through censorship of diverging opinion, by the repetitive use of slogans and catchphrases, by creating alternate realities and by controlling the views, images and sound bites allowed to fester on the airwaves.
For they are the Keepers at the Gate, the entities that decide what constitutes the programming and news and reality the masses should be made to watch. They are the puppeteers and we the marionettes, our actions and opinions controlled with the invisible strings of manipulation. We are mere pawns in their games of chess and monopoly, impotent to challenge their omnipresence. Our reality is their fiction, whatever they decide to filter into our lives.
They can manipulate us into an immoral and illegal war using the tools learned from Madison Avenue marketers, exploiting our mammalian passions, wants and emotions, tinkering with the buttons of human psychology. They can condition us to hate and fear and seek vengeance, using enemies, both real and imagined, to force us to give up freedoms and rights and democracy, in the process transforming once decent people into cheerleaders and supporters of torture, mass murder, illegal occupation, war crimes and the evisceration of both due process and habeas corpus. They can devise a fictional war on terror, using modern day bogey men to manipulate our fear-induced emotions, thereby enriching and empowering themselves, all the while we willingly concede our remaining freedoms and rights to the corporatists in power.